As the Class of 2025 prepares for graduation, West Virginia is earning national praise from the National College Attainment Network (NCAN) for its commitment to increasing college access and affordability through coordinated, cross-sector partnerships. The state now ranks 15th in the nation for FAFSA completion — up from 19th last year and reaching as high as 10th during the current cycle — thanks to innovative, student-focused efforts led by the West Virginia Higher Education Policy Commission in partnership with schools across the state.
Unlike many top-performing states, West Virginia has achieved this success without a statewide FAFSA mandate. Instead, the state has built a culture of completion through strategic outreach, data-driven coordination, and intentional community engagement. The Commission’s model demonstrates that measurable gains are possible when higher education leaders, schools, and communities work together to meet students where they are.
“This achievement reflects an unwavering commitment to students and an intentional culture shift toward making college more accessible,” said Brian Weingart, Senior Director of Financial Aid at the Commission. “Our team has worked side-by-side with schools, counselors, and communities to make sure every student — regardless of background — has a clear path to financial aid. Whether it’s through hands-on FAFSA events, real-time data tools, or text message nudges, we’re meeting students where they are and helping them take that critical next step toward college. Behind every completed FAFSA is a student who’s one step closer to their future.”
The Commission’s approach includes:
- WV FAFSA Day, a statewide event in February that brought together more than 50 high schools and colleges to set FAFSA as a milestone and increase public visibility.
- The CFWV Champions of College Access and Success Challenge, which rewards schools for reaching FAFSA completion benchmarks or improving year-over-year.
- TXT 4 Success, a text message program that provides personalized guidance and nudges to help students stay on track with financial aid deadlines.
- Special tools and resources for counselors, including a FAFSA completion portal and regular updates to help school staff support students more effectively.
“West Virginia’s success is the result of a powerful, coordinated effort,” said Dr. Sarah Armstrong Tucker, West Virginia’s Chancellor of Higher Education. “We built momentum through strong partnerships with our schools and counselors, innovative tools, and a shared commitment to our students’ futures. I am deeply proud of our team and the many school counselors, educators, and families who have rallied around this cause. Together, we’re showing what’s possible when we put students first.”
The impact is measurable. According to data tracked by NCAN, the state’s FAFSA completion rate stands at 49.8% for the Class of 2025, with significant improvement over last year and an upward national trajectory not seen since before the pandemic. And perhaps most significantly, these gains come from intentional coordination — making West Virginia’s model especially relevant to peer states looking for replicable solutions.
“West Virginia’s success, and approach, offer a lot for other communities and states to learn from,” said Bill DeBaun, Senior Director at the National College Attainment Network in Washington. “Thoughtful, coordinated efforts like these that support practitioners in districts and schools make a big difference. West Virginia is expanding students’ opportunities to access the financial aid that makes education after high school a more affordable possibility.”
As graduation approaches, the Commission remains focused on further strengthening its outreach, closing remaining gaps, and ensuring every West Virginia student has the support they need to access higher education.
To learn more about FAFSA completion resources and West Virginia’s college access initiatives, visit CFWV.com.
The full article What’s Behind West Virginia’s FAFSA Completion Surge? is available at NCAN.org.